Friday, August 21, 2009

Jewelery For Modern Woman

In the world of fashion, what was cherished yesterday is not wanted today. What is defined as fashionable today is termed clichéd tomorrow. Not only fashion changes with the tastes and outlook of people, it is also determined by the economic scenario at that time. Today while choosing jewelry women tend to pass over gold and platinum jewelry with diamonds. Gorgeous gold and platinum sets are slowly turning out of fashion.

Modern working girls now days dislike heavy jewelry on them as they have to avail public transport. Also spending long hours at work with such heavy jewelry make them feel uncomfortable. Sometimes under the scorching sun in the summer, the tan and color of these costly ornaments tend to get discolored and lose their shine. To re polish them takes a considerable sum of money. As mentioned earlier the economic conditions of the people also play a big role in buying jewelry. A large section of jewelry business thrives on the sell to middleclass and higher middleclass people. And in today’s recession period people find it extremely difficult to spend fortunes on buying ornaments; diamonds, platinum, gold prices are already skyrocketing. So do they stop buying jewelry? Will the beauty of beautiful women be enhanced with jewelry? The answer is no. It must not be forgotten that there is no lady who won’t like to adorn herself with jewelry. So now silver seems to be slowly capturing the jewelry world. Silver is fast rising from the dining tables and show pieces in the drawing rooms to the necks, arms, ears and fingers of beautiful women.

Instead of purchasing platinum or gold decorated with diamonds, people buy silver jewelry. Now the doubt may rise as silver can corrode away due to heavy use, as we see in case of our costly cutlery. To remove that fear of corrosion silver items are plated with rhodium. Because of the highly corrosion-resistant nature of rhodium, it’s now in use for quite a number of years as a material to plate silver jewelry. Not many people are aware of the element rhodium. Rhodium can be said to be of the same lineage as platinum. The difference is, it is much less expensive hence rhodium plated silver ornaments are easily within reach of most people. The color of rhodium is bright white. The silver ornaments plated with rhodium gives a highly bright shine, a quality rendered to it by rhodium. Modern ladies are involved in a lot of outdoor activities, like sports etc. However even they can wear rhodium plated silver jewelry. Rhodium is so hard a material that the item becomes almost scratch proof. So these ladies may indulge in any activity without the fear that their ornaments will get scratched or disfigured!

Diamonds and other costly stones like turquoise, emerald, as already mentioned earlier have become out of reach of common men. But they give a special look to the jewelry. Cubic zirconia has come to replace these costly stones. Cubic zirconia is easily set into these ornaments. They don’t look cheap in any way from diamonds, but exquisite. Only they are much more affordable. Fashion specialists like Christian Dior, Gucci and brands like Tiffany make silver items plated with rhodium and designed with the use of Cubic zirconia. Not only affordable but it is also very much safe to wear at anytime at any place.

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