Why do consumers prefer silver jewellery to gold?

In today’s world our contemporary artisans are experiencing an exciting rise in business, as more and more jewellery consumers are discovering the value of owning quality sterling silver at prices much lower than gold.

Whether you are choosing a gift, treating yourself to something you deserve, or just generally finding something unusual to set off your perfect diamond jewellery, silver jewellery certainly has many advantages over gold other than the price.
Silver jewellery tends to look classier and more expensive than gold and so, for example, showing off your diamond engagement ring would look much softer and higher class with a diamond set in silver than say tacky gold engagement rings.
Silver bracelets are also popular in this type of material. Their designs range from wide, bulky silver cuffs to slim silver chains, so there is always a design to suit everyone. As well as the designs suiting every ones taste, silver jewellery is also popular when complimenting skin tone. Where gold is too harsh on skin tones such as pale and very tanned skin, silver does the opposite and balances out the colour.
If you do decide to choose silver as the material for your jewellery, there are a few minor things to take into consideration before you buy. The most important of these is to be sure about the quality of the silver you are purchasing. Pure silver is extremely soft so therefore in a majority of cases, metal alloys such as copper, for example, are added to harden the material. By law, for a piece of jewellery to be named sterling, silver or just generally considered to be real, it must contain 92.5% of silver.
If a piece of silver jewellery is made by a process in which the silver is bonded to any base metal, it is referred to as silver plated, this is NOT real silver. To discover this kind of information from your item of jewellery simply check it over for imprints such as sterling, sterling silver, "ster" or 925.
To increase your chances of getting the best deals when it comes to buying silver jewellery, why not shop online. Without the brick and mortar stores, online jewellery sites are able to give their consumers the best prices for their goods …and all items sold are still delivered in good time!
So it seems that as jewellery trends come and go, silver will forever remain popular across the worlds fashion spectra.

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